By Jimmy D. Brown, http://ping.fm/oZdfX
Are you a “traffic juggler”?
That is, do you attempt to get traffic to your site by
doing all kinds of activities ranging from SEO to PPC
listings to buying solo mailings?
In other words, do you “juggle” your traffic generation
activities like multi-colored balls – never holding on to
one for very long and always moving on to the next one?
As a recovering “traffic juggler” myself, I can tell you
this with great certainty ... you and I aren’t alone.
Sadly, most internet marketers wear the same hat. They
complicate things by trying every new traffic strategy,
buying ever new traffic tool and joining every new traffic
program.
It doesn’t need to be that way.
In fact, what I want to suggest to you in this article will
make your life a whole lot easier, and, as a direct result,
will actually get more traffic to your site than ever
before.
Brace yourself for a life-changing statement –
** If you have your own product to sell online,
you only need to focus on ONE traffic strategy! **
Yep, you read that correctly.
Instead of trying to do a gazillion things, there is a very
simple, very effective approach: focus on the ONE thing
that really matters, the ONE thing that produces the
greatest results, the ONE thing that will get you all the
traffic you’ll ever need.
And that ONE thing is to...
** Start, Strengthen and Spread Your Own Affiliate Program*
Let’s look at that statement in 3 steps for simplicity
purposes...
Step 1: *START* Your Affiliate Program.
There is one major reason why you need to start your own
affiliate program that stands head and shoulders above the
rest: every traffic generation concept (past, present and
future) can be done FOR YOU, BY OTHERS if you have your own
affiliate program in place.
Let that sink in. Chew on that for a while. It’s such a
paradigm shift that most people don’t even realize the
tidal-wave-like power behind the concept.
Instead of you working with PPC ads and you working on the
SEO stuff and you buying the solo mailings, you can get
others to do this FOR YOU as a member of your affiliate
program.
So, to begin with, you need to start your own affiliate
program. A great place to do this is Clickbank.com.
Step 2: *STRENGTHEN* Your Affiliate Program.
After establishing your affiliate program, it’s important
to “strengthen” it. That is, you will need to train your
affiliates to do all of the marketing for you. You’ll also
need to provide them with marketing materials such as
brandable PDF reports, articles, advertisements, banners,
etc.
But, let’s take this another step.
Instead of loading some marketing and training materials to
your affiliate center and leaving it up to your affiliates
to figure out how to use them, why not point out how to use
them?
Example: List 10 great newsletters where they can purchase
solo mailings to promote your offer. Put something in
there for every budget. (What a nice treat it will be when
one of your aggressive affiliates purchases a $500 solo
mailing to promote your offer!)
You’ll be SHOCKED to see what this one additional step can
mean to your bottom line.
But, you could take it even another step further.
How about offering to personally train 10 affiliates in how
best to promote your offer? You could teach one how to use
ezine advertising; another how to buy PPC ads in numerous
engines; still another how to distribute ezine articles.
(Here’s an idea: how about you purchase a copy of the
latest traffic tool or manual for one of your affiliates
and get them involved in using it to promote you?!)
Can you imagine the impact?
Step 3: *SPREAD* Your Affiliate Program.
Finally, you want to continue growing your program by
recruiting more and more affiliates. As your numbers grow,
so will your results.
The bottom line is simple: instead of “juggling” a bunch
of different traffic ideas, a much more effective use of
your time is to focus on ONE source of traffic: your own
affiliate program.
Juggling is great for clowns, but lousy for internet
marketers.
Don’t be a clown when it comes to your business.
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Jimmy D. Brown is the author of Sales Army Secrets, the
most comprehensive, creative product available on the
subject of profiting from your own affiliate program. Get
a free mini-course at http://ping.fm/oZdfX
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